Wednesday, April 16, 2014

AOL.com Launches Premium Video Experience

Financial Technology - INDUSTRY NEWS

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TMCNet:  AOL.com Launches Premium Video Experience
[April 15, 2014]

AOL.com Launches Premium Video Experience

NEW YORK --(Business Wire)-- AOL (News - Alert).com is launching a new premium video experience today, bringing video to the forefront of AOL.com and better serving the AOL.com audience's demand for premium video content. Online video consumption is surging, with 78% of people watching online video every week, and AOL.com users are viewing video content at a rapidly increasing pace - viewing over 158 million videos1 in March. This launch combines the power of scaled online video with a time-centric programming strategy that meets viewers' interests. The experience will be programmed dynamically based on the insights around the AOL.com audience's daily video viewing habits. New video content will be premiering dynamically throughout the day as 63%2 of all video viewing on AOL.com happens during the daytime programming window.
This new experience on AOL.com expands on the success of the AOL On Network, which is the second largest in video content streams, and leverages the power of its scaled video content library to provide viewers access to some of the most premium video content online today. Additionally, the new AOL.com video experience enables viewers the ability to enjoy video content at any time, across devices.
Fueling this new video experience on AOL.com, content will be curated from our best-in-class AOL On video providers, including world-class content creators such as Conde Nast Entertainment, short-form clips from ESPN (News - Alert), and the Wall Street Journal (launch list below). Content providers also extend beyond publishers to include brands like HSN that will combine content with compelling commerce offers for the AOL.com audience. AOL.com will also feature video from AOL's owned and operated brands, such as Engadget, HuffPost Live, MAKERS, Moviefone, and StyleList.
Beyond premium content brands, AOL.com is also partnering with an amazing network of individuals who have great insights, expertise, and insider knowledge on the topics that matter to people everywhere - from health and fitness, to entertainment, style, food, technology, sports and parenting. These AOL Experts represent some of the most informed and innovative voices in their fields and will bring exclusive new content to the AOL.com audience. AOL Experts will include Tracy Anderson, Sam Talbot, and Zach King, (launch list below). The AOL Experts roster will continue to grow and expand with AOL's commitment to creating best-in-class original content.
Maureen Sullivan, President of AOL.com and Lifestyle Brands says, "Our audience craves videos that are exciting, current, informative, and entertaining. And we are thrilled to bring just that to the millions who view AOL.com every single day. Our partners are unrivaled, and we'll deliver the best video content on the web to our 21.2M million unique viewers every month."
Tune in to AOL.com to start watching.
Story continues below ↓


Premium Content Providers           AOL Experts
Conde Nast Entertainment Tracy Anderson (Fitness)
ESPN Tony Dovolani (Dance)
E! Kennon Earl (Real Estate)
Glamour Stacy Kaiser (Psychology)
HSN Zach King (Vine Viral Star)
Self Dr. Karen Latimer (Health & Parenting)
Simon & Schuster Harley Pasternak (Fitness)
The Wall Street Journal Rachel Roy (Fashion)
Vanity Fair Molly Sims (Lifestyle)
Vogue Sabrina Soto (Lifestyle)
WWE Sam Talbot (Food)
Alexa von Tobel (Personal Finance)
Farnoosh Torabi (Personal Finance)
Essie Weingarten (Beauty)
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
1 Adobe [Omniture (News - Alert) Discover] 2014
2 Adobe [Omniture Discover] 2014

Monday, April 14, 2014

Maria Murname - Tips for Promoting Your Book on Twitter

Tips for Promoting Your Book on Twitter

Posted by CreateSpaceBlogger on Aug 13, 2013 4:41:08 AM
If you want to promote your book on Twitter, I suggest not tweeting about your book - or at least not very often. Here are two things you should do instead:
 
1. Tweet information that is useful to others.
 
I don't tweet a ton, but when I do, it's usually a link to a post I've written about book marketing or writing, or a link to an article I've read that I think will help other authors. The links to my own posts drive people to my website, where they can also learn all about my novels. This way I'm providing them information they find valuable, but I'm also getting my work in front of them without being pushy.
 
2. When someone begins to follow you, ask why.
 
Anytime I receive a notification that I have a new follower, I send that person a tweet of thanks and also ask why he or she decided to follow me. The response is usually one of two things. Either the person is an aspiring or published author who appreciates my suggestions on book marketing and writing, or she is a loyal fan of my novels. Once I know the answer, I can engage in a conversation with the follower. If it's someone who hasn't read my books, I send a link to the first chapter of the first book in the series and hope she will take a look. If it's a loyal reader, I send her a link to my fan page, which includes a list of easy ways to spread the word about my novels. (You'd be surprised how willing your fans are to help you if you just ask them.)
 
It's fine to promote your book now and again, but when all I see in a person's Twitter feed is an endless stream of BUY MY BOOK!, I immediately lose interest. You probably would too, right?
 
-Maria
https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg
Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.
 
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